Amir Grinstein is Associate Professor of Marketing at Northeastern University and VU Amsterdam. He completed all his studies at the Hebrew University in Jerusalem and was a post-doctorate fellow at Harvard Business School. Amir’s research and teaching interests are focused on two core issues: (1) the interface between marketing and society/public policy, especially topics such as the enhancement of “green”, healthy or other socially-desirable behaviors, and the effectiveness of de-marketing, Corporate Social Responsibility (CSR) and brand activism; (2) marketing strategy, including the study of strategic orientations and international marketing topics. He applies multiple methods in his research including field studies, lab and online experiments, survey research, secondary data analysis, and meta-analysis.
Amir published over 40 academic papers in leading journals such as Journal of Marketing, Journal of Marketing Research, and Journal of Consumer Research among others. He is currently an Associate Editor at Journal of International Marketing and on the editorial review boards of the Journal of Marketing and International Journal of Research in Marketing. Amir’s received multiple recognitions for his work including in recent years the Thomas C. Kinnear award for outstanding article in Journal of Public Policy and Marketing on his co-authored work on food waste, the Journal of International Marketing’s outstanding Associate Editor, mostly for co-leading a special issue on Well-Being in a Global World, and a Teaching Excellence Award for the course Bridging Conflict, Creating Diversity: an Entrepreneurship and Marketing Experience.
Amir co-founded and is a board member of 50:50 Startups (www.5050startups.org), a non-profit accelerator that helps create and mentor equally owned Jewish-Arab/Israeli-Palestinian technology startups. The accelerator has engaged since 2019 about 100 participants and mentored 10 early-stage ventures.
Amir writes a weekly column for the Israeli business and economics newspaper Globes about managerial and behavioral research.
He lives in Brookline MA, is married to Yana (a leadership development expert and executive coach) and has 3 boys.